Case study
How Le Capoul raised its average review quality by +0.7 points
How La Brasserie du Capoul (Novotel Toulouse) doubled its monthly reviews and improved its Google rating from 3.9 to 4.1 in 1 year with Joombo.
In short
La Brasserie du Capoul offers a French cuisine menu with a creative twist on the ground floor of the Novotel Toulouse Centre Wilson. With a high average spend and an authentic atmosphere dating back to the 1930s, the quality of the experience the team works on every day was hampered by negative reviews from a few dissatisfied customers.
With an average rating of 3.9 and an abundance of dining options surrounding the restaurant, tables were often empty.
In January 2023, Le Capoul called on Joombo to restore its online reputation. Together, we implemented a strategy to collect positive reviews and project an online quality consistent with reality.
Thanks to Joombo, the average quality of generated reviews rose from 3.9 to 4.6, allowing Le Capoul to bring its overall rating back up from where it was stuck at 4.1.
The objectives
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Increase the average rating on Google
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Project a quality image online
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Identify service strengths and weaknesses
What they put in place
With Joombo in place, Le Capoul's team requests reviews on-site and customers leave them in two clicks thanks to our frictionless system. This way, 70% of satisfied customers leave a review, maximising positive reviews.
To ensure the system's profitability, Mr. Sartori sets objectives based on the metrics available on the Joombo platform. Using the rating accelerator feature, Sartori monitors in real time how many reviews are left to raise the rating and sets objectives for each server accordingly.
At Joombo, we believe that everything measurable is improvable, which is why we offer a comprehensive platform with the metrics needed to achieve your online reputation goals.
With Joombo, our teams pay more attention to service quality and we manage to collect positive reviews both at the hotel and the brasserie.
Julien Sartori
Sales Manager · La Brasserie du Capoul
SEO cluster
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